Our Story & Team​

Our Story

Market-Security Analysis & Research Inc. (MSA Research) is a Canadian-owned, independent and impartial analytical research firm that is focused on the Canadian insurance industry. MSA Research was founded by industry leader Joel Baker in 2003 and commenced operations in 2004.

We are the dominant provider of financial information relating to Canadian insurers, with 95% of the Canadian industry using our reports and software. Our mission is to provide Canada’s insurance professionals with comprehensive financial information, unparalleled analytics, and opportunities for industry to collaborate on important issues of the day.

MSA Research is also the organization behind esteemed conferences such as the National Insurance Conference of Canada (founded 2007), the Canadian Insurance Financial Forum (founded 2010), CatIQ Connect (founded 2014) and InsurTech North (founded 2018). Click here for more information.

Through fostering industry thought leadership, MSA Research continues to prove itself a staple provider of valuable Canadian insurance information.

Meet the MSA Research Team


President and CEO


Senior Vice President, Operations


Accounting Manager


Definitive insurance information for
intelligent business decisions

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